Certified in Management of Tourism (CMT)®

Amazing opportunities await you in the hospitality and tourism industry, which is one of the world’s largest industries with a gross output of over US $4 trillion, accounting for over 10% of the world’s gross domestic product. This area provides an amazing opportunity for career growth. Whether your career goal is to own and manage a small hotel or restaurant or to lead a multi-national corporation, opportunities are abundant in the hospitality and tourism industry. In our Certified in Tourism Management (CMT) program in Davos Switzerland, our mission is to enable you to take advantage of exciting career opportunities in the industry. The CMT can be considered a mini-MBA whereby participants will be engaged in real-life case studies and lectures on applied topics, in combination with the appropriate amounts of academic theory. It is by design that the CMT focuses on practical applications rather than theoretical rhetoric.

The main benefits of our CMT program include:

The right to use the Board Certified "CMT" Designation after your name on your business card and on your promotional materials such as your resume.
The receipt of an IIPER CMT diploma (this typically takes up to 2 weeks upon successful completion of the seminar).
The accumulation of detailed and advanced knowledge on tourism management which is a prerequisite for the CMT.
A rigorous 5-day training seminar on various advanced topics on business administration as it pertains to tourism management.
Location of the seminars in Davos, Switzerland, one of Europe's premier ski and vacation destinations and home to the prestigious World Economic Forum and the Wissensstadt Davos, an association dedicated to the furthering of professional continuing education of the highest caliber and related research activities
A program that is partially taught by professors from the United States as well as from Switzerland, allowing for a diverse international view, making this a truly international experience.

The prerequisite for the CMT program is a minimum of 3 years in the hospitality industry or in the process of completing a Bachelor's or Master's degree in a related field.

CMT Seminar Curriculum and Details

DAY 1: Leadership, Cross Cultural Competence, and Ethics in the Global Environment
Module 1: Leaders versus Managers
Module 2: Emotional Intelligence
Module 3: Ethics in a Global Environment
Module 4: Cross-Cultural Leadership and Competence

DAY 2: International Economics and Finance
Module 1: International Economics
Module 2: Financial Management
Module 3: Strategic Decision Analysis
Module 4: Economic Trends

DAY 3: Strategic Marketing and Market Positioning
Module 1: Marketing and Strategic Marketing
Module 2: Product Positioning
Module 3: Branding
Module 4: Marketing Case Studies

DAY 4: Human Resource Management and Customer Relationship Management
Module 1: Human Resource Theories
Module 2: Human Resource Management in the Tourism and Hospitality Industries
Module 3: Customer Relationship Management
Module 4: Balancing Customer Relationship Management with Yield Management

DAY 5: Capstone Seminar and CMT Exam
Module 1: Capstone Seminar
Module 2: 2 Hour CMT Examination

Faculty and Expertise
The faculty members assigned to teach these courses come from a variety of industry backgrounds with years of practical experience, and all of them hold advanced doctorate degrees. Most of our faculty members hold degrees from brand name universities from around the world, have written multiple books on the subject, and are experts in their own fields. In addition, the guest speakers for the capstone seminars are executives in the hospitality and tourism industry. A quick sample of our faulty members include:

Prof. Dr. Heinrich Bischoff, Executive MBA in Leadership and Ethics Program Director; Director of the Institute for Philosophy and Ethics, Fritz Allemann Foundation, Zurich; owner and CEO of BMC Briefing Inc., Briefing Management Center, Zurich. Consultant to leading corporations and businesses as well as public administration offices. Areas of specialization include Leadership and Management, Strategic Management, Marketing Management, Business Ethics, Team Leading, and Leadership through Communication. Master of Business Administration (MBA) from Harvard University, Graduate School of Business, Boston, MA, USA. Significant depth of experience as a consultant, lecturer, author, coach and trainer of top business leaders. Publisher and editor-in-chief of the journals Public Management and New Leadership.

Prof. Dr. Johnathan Mun, CEO of Real Options Valuation, Inc. a California company, and holds a professorship at the Swiss School of Tourism and University of Applied Sciences in Switzerland as well as a professorship at the U.S. Naval Postgraduate School. Dr. Mun holds multiple degrees from U.S. universities including a Ph.D. in finance and economics, an MBA, an MS in management science, and a BS in biophysics. He is also Certified in Risk Management, Certified in Tourism Management, Certified in Financial Consulting, and Certified in Financial Risk Management. He has done some postgraduate work both at Stanford University and Harvard University, and has authored 8 books on various subjects in risk management and decision analysis.

Prof. Kenneth P. English (Ing. Bio-med., Kellogg Executive Scholar); director of R&D Emerging Technologies, The Timken Company, Canton, Ohio, USA. Member of Advisory Board for Advanced Business Institute, IBM. Associate to the Board of Trustees, Rush Presbyterian St. Luke’s Medical Center, Chicago. Guest lecturer in Finance, Product Design and Development, Mergers and Acquisitions, Shaping Innovation Leadership, Strategies for Improving Directors’ Effectiveness, and Global Finance at MIT, Stanford University, Northwestern University, University of Michigan, and INSEAD, among others.
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